Designed specifically to help small businesses promote their products and services to a wider audience, this workshop will also cover the basics of promotion.

You will learn the value of networking, why websites are important and why you should send out newsletters. We won’t get bogged down in strategy; instead we’ll concentrate on quick, easy and inexpensive promotions that you can put in place without taking out a second mortgage.

WHO SHOULD ATTEND
Women who are small business owners and managers who want their companies to stand out from the crowd but are constrained by small budgets and limited resources.

PRODUCTIVITY IMPROVEMENTS
In this workshop you will learn
• The full range of promotional tactics that are available to you
• How to create a website that brings in business
• Other online promotion methods
• How to network with complete strangers
• How to write newsletters that customers will read
• The importance of communicating with clients, and the best ways to do it

DURATION Half-day (3 hours)

PRESENTER Lynnaire Johnston from Dunedin

Lynnaire is a communications specialist whose
passion is writing dynamic, targeted marketing communications documents for small businesses. She writes brochures, websites, media releases, magazine feature articles and newsletters. Through her work as a journalist, editor, broadcaster, feature writer and freelance PR practitioner, she has learned the importance of being able to write persuasive, accurate and interesting copy. Over the years, she has read a great many radio news bulletins, written for a wide variety of newspapers and magazines, and edited trade publications.

INVESTMENT
$ 240.00 + GST for Employers’ Association members
$ 380.00 + GST for non members