Social Media Brand Strategy + Mosh

The innovative and informed team at Mosh marketing agency specialise entirely in social media, and their mission is to raise the social media literacy of New Zealand businesses, by making the most of social media marketing. They want their clients’ customers to appreciate and to want to engage in their marketing, and if they are interesting, relevant and useful their brand will be rewarded.  Marketing of brand strategy is now very different to how brands have been have been positioned in the past, necessitating the need to define a brand specifically for social media purposes.

Social media marketing is now vital for the success of any business, and has obviously become the most important aspect of any business strategy. In the very competitive world of today’s marketing, social media is definitely here to stay and it has become apparent that this can’t be done on a ‘hit or miss’ basis;  businesses need to have specific brand positioning and brand strategy to get the most out of their marketing campaigns. A social media brand strategy with Mosh will give businesses the tools to define a brand for social media specifically, creating a modern, world class brand, allowing the marketer to engage customers over many touch points. The creation of these relationships is the way that a modern brand is created and this is the most important way that social media has brought the changes to modern marketing.

At Mosh they have honed their strategic products to leave no stone unturned in the analysis, evaluation and implementation of social media. Their advice is “don’t waste another minute on social media before knowing how you’re performing and what your peers are doing.” Mosh offer a Social Media Assessment & Analysis programme so that their clients can begin ‘acting with knowledge’.  A social media game plan will establish which platform a business will be using and why and they need to know which platform they should forget about and define what they should be doing on each platform. Mosh then analyse their client’s market and their resources and, of course, their business.

Every business’s imperative is to follow a specific brand positioning in their marketing strategy, thereby creating a prospective channel through which products and services can be promoted in the very best way and this is what the Mosh team do best.  As they like to say at Mosh, they have a team of Jedi knights to build custom apps for campaigns and there is nothing they love more than sitting down and coming up with cool ideas to get your customers clamouring at your gates. Go to www.mosh.co.nz .