Change Is In The Air For James & Wells

Change is in the air at James & Wells with their brand re-launch, including a new website, two new Partners, and their Auckland office re-location. James & Wells have entered a new chapter in their 35 year history, and by the looks of their new-look website, it will be a memorable one. They have shunned the usual corporate ‘suit and tie’ approach to intellectual property law, with their casual tone and irreverent humour evident throughout the website.

Although James & Wells have set themselves apart from their competitors with a unique approach to intellectual property law, they have managed to convey themselves as approachable, while displaying their professionalism and high level of expertise. It is with New Zealanders in mind that the firm has positioned themselves as the ‘Champions of Innovation’, speaking for all innovative New Zealanders, creating a better environment in which clever New Zealanders can prosper.

As part of their new positioning, James & Wells have developed new service lines which offer a business solution – rather than merely a legal process, which is very refreshing in the rather conventional world of intellectual property law.  The newly formed ‘Asia team’ includes three English/Mandarin speaking staff, and with their connections in China and Taiwan, and their expertise and knowledge of Asian business practises and IP law, they can identify business opportunities for clients in Asia, negotiate contracts and produce dual language legal documents.

“We’re all proud that New Zealand is a country of thought leaders and innovators, but if we continue to give our knowledge away, we’re never going to be anything other than a peasant-based economy,” says foundation partner Ceri Wells. The first thing we need to do is change our attitude. We have to stop kidding ourselves that no one will copy us and that our geographical isolation will protect us. They have and will continue to do so until we shift our focus to commercialising innovation,” he says.

“Commercialising our innovation can fire up the New Zealand economy if we own and exploit it, particularly in big foreign markets where serious money can be made. The end result is a no brainer - stronger, healthier New Zealand businesses, which result in more jobs, more money and a higher standard of living.” 

This change marks a new chapter for James & Wells as the ‘Champions of Innovation’, highlighting their dedication to New Zealand’s innovators. It’s about ensuring New Zealanders make the most of their great ideas so go to the new website now at www.jaws.co.nz .