New Zealand software company working with Lady Gaga
Monday 15 September 2014, 10:27AM
By enthuse
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Pop Superstar Shared Fan Content During Japanese Tour, Incorporating into New Album, “Cheek To Cheek” by Tony Bennett & Lady Gaga.
While on tour recently in Japan, pop icon and social media pioneer Lady Gaga asked her fans to upload photos of themselves to her Japanese website - and is using software from New Zealand’s Shuttlerock, a visual marketing software company, to aggregate and display those photos. Photos from this campaign will be used to create a poster to be included inside the Japan version CD of the upcoming “Cheek To Cheek” album.
To promote the social media campaign, ‘Universal Music LLC’ created a digital billboard at Shibuya, the world's busiest pedestrian crossing, as well as posters at the concert venue and on campaign site for Japan.
“To say we’re thrilled to be working with Lady Gaga would be an understatement,” Shuttlerock founder and CEO Jonathan Hendriksen said. “Her powerful connection with her fans and use of social media to engage with them is virtually unparalleled in the music industry, and the Shuttlerock platform is a natural fit to help her take that connection to another level.”
With 41,749,492 Twitter followers and 67,376,947 Facebook fans, Lady Gaga is one of the top celebrities on social media. Shuttlerock allows artists like Lady Gaga to capture visual content from fans and easily display and aggregate it, while incorporating the same look and feel like the artists’ website and brand.
About Shuttlerock
Shuttlerock is a world-leading visual marketing platform that allows companies to harness social content on their websites and create meaningful commercial outcomes. Launched in 2011 in New Zealand, Shuttlerock quickly expanded into the United States and Japan has over 100 clients across the globe.