Magnum Defines Your Brand in the Marketplace

Your brand communicates who you are, what you do and why it matters and Magnum Advertising & Design’s experience with brand creation and evolution can ensure you set the right platform from which to ‘sing your brand story’. Magnum work strategically to capture the essence of a brand and bring it to life through a compelling set of marketing communications, and work out what defines a brand in the marketplace. For those with a truthful picture of their brand’s current position, Magnum can then move onto the next step, but if they are simply making educated guesses about how things stand right now, targeted research can reveal the information they need to drive results.

Once they have ‘defined’ the brand, the innovative and ground-breaking team at Magnum then set about ‘differentiating’ it. They determine what brand attributes would help the brand to gain market ground and what design adjustments need to be made to support these attributes. At this point the brand can change and evolve, so that it’s in a position to increase its market share. A visual brand should always be supported by a written brand proposition that expresses its differentiation.

This new or refreshed brand will flow through every aspect of a company’s communication’s strategy, from copywriting and design to online presence and functionality, and often budget and operations constraints mean that rebranding projects can’t be implemented all at once. The professional Magnum team work to tactically roll out each component, where and when it suits.

Every member of the Magnum team brings something special to the service they offer and they fit together to solve the puzzles that are holding a brand back. They also complement the skills within a client’s team, so that it feels like an extension of their marketing department. The team at Magnum figure that the efficient way they work can make their clients’ life less stressful and they are great believers in planning ahead.  For example, an annual advertising and media plan ensures their clients always know what’s on the horizon, and while they are more than happy to respond to urgent requests, experience has taught them that having enough time to do things properly is essential for great results.

Proven by an excellent track-record that stretches back nearly 30 years, Magnum has never been afraid of the new. They welcome change and know how to evolve to fully exploit new media channels. Feedback from their clients says that they offer big agency ability with small agency agility, which is surely the best of both worlds.

Please go to www.magnumltd.co.nz .