New Drink-Driving Limits Increase Sobercheck's Sales Of Breathalysers
Monday 22 December 2014, 2:41PM
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Sales of personal breathalysers have soared since Monday's tough new drink-drive limits. The new drink-driving limits are 250mcg of alcohol per litre of breath for drivers aged 20 and above (down from 400mcg) or 50mg of alcohol per 100ml of blood for drivers aged 20 and above (down from 80mg). The limit remains at zero for drivers under 20.
Sober Check, which supplies breathalysers to workplaces, hospitals and addiction centres, as well as selling calibrated personal breathalysers, reports sales of personal breathalysers have increased more than 500 per cent this month compared with last November - and the company is looking at doing a GrabOne deal in mid-December. The company's Gavin Foster also warns against cheap devices, saying some are marketed as being able to be calibrated but they do not meet international standards. "We calibrate at a set point and we calibrate to an accuracy of plus or minus 5 per cent. If they're outside that range, we don't send them out."
Sober Check's "entry level" personal breathalyser costs $179 and the company recommends a more advanced sensor technology sophisticated model costing $448. Sober Check's workplace breathalysers start at about $1000 and Mr Foster said it is almost like for any company that has Friday night drinks or Christmas functions on its premises. "The onus is a lot more on the company, especially if people are driving out the gate in company vehicles.”
The team at Sober Check have a list of frequently asked questions on their website at http://www.sobercheck.co.nz and advise that it will vary from person to person, depending on weight, age, how much food has been eaten and how fast someone’s body metabolises alcohol. Sober Check are New Zealand’s largest and most trusted supplier of certified drug and alcohol testing equipment, supplying nationwide to a wide range of industry sectors and are now an NZTA approved provider of Smart Start alcohol ignition interlock devices for repeat drink drivers, running this business under the name of Smart Start Interlocks. Sober Check have a team of dedicated people who are fiercely passionate about their clients having a great experience every time, offering very fair pricing for top-of-the-line products. The website had had ten-fold increase in breathalyser sales in the past month, with thousands of dollars’ worth of units sold.
Now that the drink drive limit has dropped, it is a game changer for social drinkers, a good time to consider investing in your own personal alcohol tester!