Dry July appoints New Zealand PR agency to bolster awareness
Friday 6 March 2015, 10:14AM
By Impact PR
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Dry July, the fundraiser that challenges you to go booze-free for a month to support adults living with cancer, has today announced the appointment of Impact PR as its public relations agency in New Zealand for this year’s campaign.
Impact PR is a boutique business with in-house agency PR experts, run by principals Fleur Revell and Mark Devlin.
The company has a strong history of representing fundraising and community-minded organisations in New Zealand, including Movember, KidsCan, Look Good Feel Better, the Hyundai Family Time Project, and Warehouse Stationery’s Most Inspiring Teacher.
It will now put that experience to use in bolstering awareness of Dry July, and aims to encourage a record number of participants to register for a booze-free month - to feel healthier while also helping raise funds for those living with cancer.
Scott Savidge, Country Manager at Dry July NZ Trust, says Impact PR’s extensive experience in this area makes the business extremely qualified to drive communications for the campaign in 2015.
“The enthusiasm and depth of knowledge offered by Impact PR in this area is outstanding. We are looking forward to working with the team on this year’s Dry July campaign to help raise even more funds to improve the wellbeing of those living with cancer and their families.”
Fleur Revell says she’s excited to have the account in her company’s PR portfolio. “Dry July is already one of the best-known fundraising events in New Zealand with a reputation for brilliant results, so we can’t wait to help raise even more awareness and get Kiwis going dry for a great cause.”
This is the fourth year Dry July will be run in New Zealand, after launching in Australia in 2008. The organisation has raised over $20 million to-date across both countries, and raised over $740,000 in New Zealand last year alone for three beneficiary cancer services across the country.
Other brands in the Impact PR portfolio include; House of Travel, Vidal Sassoon, Gillette, Auckland Eye, and GSK to name a few. Impact PR is also recognised in this market for their excellent work in risk assessment and crisis management.
Dry July will open for sign-up in May. Visitwww.dryjuly.co.nz for more information.