Free Case Study: The Performance Display Strategy That Increased Revenue 10X In 5 Months For A Global Brand
Tuesday 1 September 2015, 3:16PM
By FIRST.
585 views
FIRST, a leading digital agency in New Zealand, has just released a new case study on how it helped a growing Auckland based fashion retail chain increase Performance Display revenue 10X in 5 months.
Pumpkin Patch is a fashion retail chain that provides premium kids clothing ranges both in store and online. With over 2,000 people, more than 190 stores and wholesale operations in 24
markets globally, the Pumpkin Patch brand has definitely grown over the years. More recently Pumpkin Patch has been driving growth in these markets through digital channels.
With the objectives of better measurement and understanding of campaign performance and revenue uplift, FIRST implemented a smart and data-driven strategy that significantly increased revenue while enhancing the 'brand building' benefit of display advertising for Pumpkin Patch.
Find out the approach and specific tactics implemented by FIRST that continually deliver outstanding and constantly improving revenue gains from performance media.