Bartercard Say 'Make Marketing A Full Time Job'

We all know that ‘word of mouth’ is the most satisfying and most obvious of all marketing ploys, and the Bartercard team promote ‘word of mouth’ marketing by advocating making marketing a full time job. As they say, “What are you more likely to trust, the word of a close friend or anonymous information on the web? Word of mouth marketing is one of the most effective ways to build a positive reputation, especially when it comes to your local community. Your initial customers, assuming they are pleased, will become automatic PR, putting real, everyday people on the sidelines, rooting for your success.”

There is no doubt that when our customers are happy, our business prospers, and rather than treating conversations with prospective shoppers and passers-by as a task, we should look at every interaction with the public as an opportunity to market our business. If we are good at networking, everything we say or do provides our customers with a chance to know who we are. By giving them a positive impression we can be fairly certain they will be much more likely to say good things about us to their friends and family.

However, networking and word of mouth shouldn’t be our only opportunity to present our business in a positive light. We need assistance from a dynamic, multifaceted marketing plan, detailing everything from social media and content to offline alternatives, in addition to a calendar that spans up to 18 months in advance to ensure we are prepared to build the best possible brand. By bringing in a marketing consultant to help us create a professional caliber plan aimed at our business objectives will save our team time, energy and money in the big picture.

Marketing is not something that comes naturally to everyone but it is a vital element of any really successful business. Bartercard can help with their 7 Habits of Highly Effective Small Business Owners to ensure that our marketing is sending the right message with each and every action we make.

For more information on Bartercard and the 7 Habits of Highly Effective Small Business Owners e-book please visit the website at http://www.bartercard.co.nz