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BUSINESS

Turning Customers into Loyal Fans.
Monday 22 April 2013, 11:36AM
By Customer Experiences Ltd
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The recent RightNow survey found that 61 percent of New Zealanders removed their business from companies whose service didn’t meet their expectations.

Business understands that due to the incredible amount of choice customers now have in an increasingly commoditised market, delivering an ordinary customer experience will result in increased costs as customers look for a better experience.

However, New Zealand businesses have an opportunity to revive their own wellbeing and enrich the national economy, by returning to the fundamental truth of business – it’s all about the customer.
Customer Experience Management New Zealand Ltd (cemNZ) www.cemnz.org.nz , in partnership with New Zealand Business magazine is seizing the initiative to being the business community together around the critical area of business performance improvement. 
Two of New Zealand’s leading experts in customer care and customer experience management have committed to making available a valuable business resource that can be accessed for free.
   cemNZ is a collaboration between Chris Bell and Paul Linnell -  well known in New Zealand as strong advocates for improved customer care as a driver for business success.
Initially, with a combination of local seminars, access to advice, guidance and leadership, cemNZ will be providing support to New Zealand businesses on a path to recovery and growth.
CemNZ has identified a lack of customer experience development expertise as the key reason customers are not receiving more consistent quality service and experiences.

There is no lack of understanding in business as to the benefits of delivering a consistent high quality customer experience. The frustration from both customers and front-line employees is coming from the lack of action to address this vital area of business performance.

Research confirms that companies that provide exceptional service have a strong competitive advantage. Customers are prepared to pay higher prices, make additional purchases, are more loyal and recommend the business to others. All of this can be worth millions of dollars to the local economy.
Exceptional service is harder to attain than ever before. Current research shows that customers expect better service from the companies they deal with yet overwhelmingly believe they are getting service that is no better, or even worse. This leaves customers feeling underserved, resentful and angry and businesses blaming the economy for their poor financial results.

Of course, organisations that understand this see a huge opportunity and are taking advantage of it by developing a quality customer experience that stands them out from competitors and gives them a sustainable competitive advantage. Membership is free www.cemnz.org.nz

END

For further information

chris@customerexperiences.co.nz  www.customerexperience.co.nz   mb027 2792360


 






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