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Under-35s lead contactless and mobile payment adoption
Auckland, 25 June 2013 – Cheques, cash and charge cards are becoming endangered species as Kiwis move away from those more traditional payment methods in favour of credit, ATM and debit cards and direct transfers, with many giving contactless payments a go.
The first independent New Zealand payments survey by global business intelligence provider RFi found that 41 per cent of adults have used less cash over the past 12 months, 45 per cent of cheque users are using this payment method less, and 36 per cent of charge card holders reduced their use of these cards.
Cash remains a common way to pay for low value purchases such as a bus ticket, taxi fare or food at an event - 80 per cent of people still use cash in a typical month - but contactless payments for small ticket items are on the rise.
Emerging payment methods such as contactless and mobile phone based payments are most likely to be used by the younger generation with 50 per cent of 18 to 34 year old contactless cardholders preferring this form payment over cash.
Caroline Ada, Visa Country Manager New Zealand and South Pacific, says RFi’s first New Zealand-based survey on the local payments landscape provides an interesting insight into how Kiwis are changing their purchasing behaviour, but shows we still have a way to go to match other more mature markets such as Australia.
“Awareness of emerging payment methods such as contactless cards is very high in New Zealand. Two thirds of us know about the ‘wave and go’ method for purchases under $80, and usage is set to grow as more cards are issued with the technology and the number of merchants accepting contactless payments increases.
“One in five of us has a contactless card and the RFi research shows we are willing to try new improved ways to pay, especially the younger set. Contactless cardholders aged 18 to 34 years have a higher preference for using contactless cards over paying by signature and overall nearly half of all contactless cardholders are opting to wave their card than pay with cash. That’s a big shift in a small space of time since contactless cards were first launched in New Zealand in 2011.
“We’ve also been working with the major banks that issue contactless cards, BNZ, ASB, ANZ and GE, and retailers to help educate cardholders about the security of this payments technology. Visa payWave cards are as secure as traditional cards and in fact include additional security protection measures. Cardholders are also protected from unauthorised purchases by Visa’s zero liability policy.”
Awareness, ownership and use of contactless payments in New Zealand are on par with Australian levels two years ago, and although awareness of the technology is the same in Australia today, the number of people using contactless payments across the Tasman has increased almost fivefold in the that time according to RFi.
“Visa payWave card transactions reached more than 17 million in the month of March in Australia, which represents one in five of all face to face transactions, as consumers replace cash with cards for everyday transactions. In Australia, payments can be made countrywide at more than 100,000 merchant outlets. In New Zealand, retailers are coming on board and supporting the technology, with many reporting it is making a difference to their business,” says Ada.
There are now nearly 10,000 contactless terminals in place in New Zealand at merchants including BP, Z Energy, Countdown, Kmart, Farmers, Hallensteins, Glassons, Bunnings, The Warehouse, Resene, Repco, stadiums and event venues and a growing number of smaller merchants.
BP’s Jonty Mills, Communications and External Affairs Manager, says the company has chosen to invest in contactless payments to improve the service it offers its customers in an environment that is based on speed and performance.
"Our customers are busy. They want to be able to get in, get their fuel, and carry on as quickly as possible. Whatever we can do to help with that is a huge plus from our perspective. We want to be able to provide those customers who get their fuel at BP with a cutting edge system allowing them to take advantage of their bank’s forward-looking technology. Less time for each transaction ought to mean we can get people back on the road more quickly and make the whole experience more seamless.
“The transaction time is now literally one to two seconds which means less queue time. Early indications and feedback are very positive.”
Fellow petrol station brand Z Energy is now halfway through its contactless terminal rollout and its Speed Lead, Tim Dryburgh, says its customers and staff have adapted quickly with few issues.
“We have more than 200 sites with access to the contactless technology. Feedback has been 99 per cent positive since the launch. Our customers and our site staff are enjoying the faster processes, and our implementation has been seamless. There is no doubt that a contactless ‘less than $80 transaction’ at Z is quicker than before.”
 Visa’s Zero Liability policy covers Australia and New Zealand-issued cards and does not apply to ATM transactions, transactions not processed by Visa or certain commercial card transactions. Cardholders should notify their issuer promptly of any unauthorised Visa use. Please consult your issuer for additional details.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com.
About RFi’s research methodology
RFi conducted an independent survey in May 2013 of 2,037 New Zealanders on what they think about a range of payment issues from their financial situation, current payment habits and views about emerging ways to pay and be paid. The survey was conducted online and sent out to respondents via an html link. Consumers who took part were nationally representative of the population according to age and gender.