Green Meadows Beef Challenges Kiwis To Stuff The Turkey This Christmas With Launch Of Festive Blitzen's Beef Box

Green Meadows Beef, producers of 100% grass-fed, free-range Angus beef from South Taranaki are calling on New Zealanders to ditch roast turkey and other traditional meals this Christmas in favour of something more exciting. To celebrate this, the family owned brand is launching a special 7kg festive beef box in the run up to Christmas. The $139 Blitzen's Box will contain a range of aged Green Meadows Beef cuts so New Zealanders can be ready for their Christmas roasts and barbecues over the holiday season.

“Most people associate Christmas with roast turkey or a glazed ham but beef is definitely becoming more popular,” says Green Meadows Beef director, Nick Carey. “In the UK, festive surveys have shown that turkey is actually falling out of favour and roast beef has now climbed to the second most popular Christmas dinner. It’s great to see people considering more options and we’re hoping Kiwis will follow suit.”

“Premium grass-fed Angus beef is incredibly versatile, which makes it an especially good choice for a New Zealand Christmas,” adds Nick. “If you want a traditional dinner, you can roast a larger cut, perhaps with fresh garlic and rosemary for flavour. However, if you’re after something more casual, throwing some steaks on the barbecue is just as likely to impress food-loving guests. Regardless of the cuts you choose, we’re sure our beef will make you look like a star in the kitchen to your friends and family.”

The Green Meadows Beef Blitzen's Box will contain:

500g Eye Fillet Steak

500g Scotch Fillet Steak

1kg Sirloin Roast

500g Rump Steak

1.5kg Schnitzel

1kg Hamburger Patties

1kg Premium Beef Mince

1kg MSG, Soy and Gluten-Free Beef Sausages

As a Christmas bonus, Green Meadows Beef will also be including a 500g pack of Stir-fry Beef and a Satay Beef Stir-fry recipe, courtesy of New Zealand recipe app, Fast, Fresh & Tasty.

The Blitzen’s Box is now available through www.greenmeadowsbeef.co.nz for sales until 21 December 2013.

About Green Meadows Beef

The Carey family founded Green Meadows Beef after realising that the best New Zealand beef is exported and never made available to the local market. All animals are reared ethically, fed their natural diet and allowed to roam freely. They receive the best of care, which includes drinking household quality water from troughs filled by the local Cold Creek community water scheme. The family business prides itself on providing customers with as much food traceability as possible. They showed their commitment to this by launching their own butchery in April 2013. This allows them to have full control and visibility of that stage of the beef’s journey.

Green Meadows Beef is a true family effort, led by Michael and Margy Carey, and their sons, Nick Carey, Brent Carey and Karl Carey. After 30 years in the New Zealand dairy industry, Michael was drawn to the opportunities presented by farming premium grass-fed beef. His extensive knowledge of animal management is complemented by Nick Carey’s business and marketing expertise.

The 420-acre Green Meadows Beef farm is located in Coastal Taranaki.  Green Meadows Beef products can be purchased online at www.greenmeadowsbeef.co.nz and delivered throughout New Zealand.

As well as being available online, Green Meadows Beef can be purchased through a number of gourmet food stores, including all three Farro Fresh stores in Auckland, Moore Wilson in Wellington, The Farm Shop in Hamilton and Fresha in New Plymouth.