infonews.co.nz
INDEX
REAL ESTATE

9 Examples of What Makes a Great Real Estate Blog

Thursday 7 November 2013, 1:43PM

By Luigi Cappel

481 views

Why do some agents win more business than others? Why don’t more Real Estate agents write blogs? Blogging is an illustration of the commitment and effort that an agent puts into their business.  It's commonly held that the majority of business in the real estate industry is closed by a minority of the agents.

Joneen Smith of Bayleys in Auckland has an excellent blog that sets the bar very well. What’s good about it? Lots:

  1. It gets sent to a list. You should always have an email list.
  2. You can view it in your browser.
  3. It has a header which says what is in it.
  4. It has a nice catch phrase ‘Property Properly’
  5. The contents use numbers, people like numbers.
  6. It’s crisp, clean, short and concise but very informative.
  7. It has nice graphics which include additional information.
  8. It has additional information about activities that you might be interested in doing, such as a free sculpture exhibition.
  9. It features properties for sale, but also properties that have been sold, which shows that she gets results.