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New website and app help Kiwis discover the best, wherever they go

Wednesday 20 November 2013, 10:49AM

By Starseed PR

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A re-engineered Localist platform has launched with a vision to empower New Zealanders to love local.

Offering a place for locals to share the best of New Zealand and tell their stories about what they love, the website and app let people create lists of their favourite things and share them online for others to discover.

Users can login with Facebook, Twitter, google +, Four Square or email to follow people, get followers, ‘love’ businesses and create lists of things they love.

Localist is the ultimate collection of first-hand recommendations about the people, places and things that make living in New Zealand so awesome,” says Localist CEO Christina Domecq.

“We know that 92% of people trust personal recommendations above all else. You turn to your cousin who is a mechanic when your car breaks down, your chef friend for tips on where to eat and other parents to find kid friendly spots. Localist brings all of that wisdom into one easy to access place and connects you with people who are knowledgeable on every topic…from dairy free dining to outdoor adventures to the hottest tradesmen in town. We’re creating an online community of passionate locals to help you easily connect with things you love.”

Localist is based on trust and authenticity and is designed to be a guide to what is worth discovering locally, powered by people who love where they live.

“The reason Localist is authentic is because all of the content is created by Kiwis. The businesses and places that do well are the ones that people genuinely love the most. Localist is not about brands advertising themselves, it’s about locals telling other locals where the hidden gems can be found,” says Domecq.

Users also have the opportunity to prove their local wisdom by reaching ‘Local Guru’ status. A Local Guru is the heart and soul of their community and these city ambassadors receive exclusive access to rewards, parties and local offers.

Popular lists include ‘What to do on a rainy day’, ‘Places to spot babes’ and ‘Where to get the perfect summer cocktail’, with new lists trending daily.

ENDS

For more information or interviews with Christina Domecq please contact Angelina@starseedpr.com ph. 09 378 7216

About Localist

localist.co.nz currently operates in Auckland, Wellington, Waikato, Bay of Plenty, Taupo, Wanganui and Palmerston North and will be launching in other regions and the South Island in early 2014 http://youtu.be/ejI65Pi0_Qo

Localist for Business provides comprehensive digital marketing solutions to help small to medium businesses achieve online success
localist.co.nz/localist-for-business

Localist’s curated online store The Market NZ tells the stories of talented creators from around New Zealand and enables them to sell direct to online shoppers themarketnz.com