Another Successful Project For Koorb

The team at Koorb are continuing their growth in customer numbers with their decision to start a Microsoft Dynamics CRM practice, to complement its Dynamics AX, Business Intelligence and SharePoint practices in 2011, which has been a true success story for the company, and their customers. Their latest case study involved Koorb’s CRM team using Dynamics CRM 2013’s powerful inbuilt Customer Service and Service Scheduling module to automate their new client, Action Traffic’s business processes. The multitude of actions required to manage a single job booking are now seamlessly conducted from one screen, within one window. The CRM takes the user through a set of steps which replicate the company’s processes so that no detail is missed, and no action omitted.

In 2003 Andrew Seavill took on the challenge of combining his knowledge of safety in the film industry with his desire to be his own boss. He decided that the art of traffic management for film events could and should be elevated above and beyond what was considered the norm at the time.

His success at improving the way traffic is handled involved building strong relationships with the Council, Police and local communities. This opened doors far beyond film and local events, and business support expanded into construction, roading, motorway work and utility companies. Today, Action Traffic is regarded as one of the best traffic management companies in Auckland.

A few years ago Action Traffic implemented Microsoft Dynamics CRM with a local partner. Unfortunately the resultant solution failed to gain traction within the business and with little or no partner follow-up to resolve usability issues, the solution was abandoned and the company reverted back to spreadsheets. Subsequently David Bell, the new IT Manager for Action Traffic, welcomed the decision to revisit CRM. “The company was so busy, and the rate of growth so rapid, that it was crucial to us that we didn’t sacrifice quality for volume.”

Dynamics CRM 2013 had been recently released, and Bell and his team were impressed with the fresh new look and added functionality. They resolved to recommit to the solution, but with a new partner. After some research and positive recommendations they decided to appoint Koorb Consulting. “Koorb had a very professional approach to planning, service and support,” said Bell. “They came with quite a different approach.” Ironically, it was the rather reluctant users who drove the rapid transition as they soon saw the benefits the new CRM offered, and quickly abandoned their ‘just-in-case’ plans to enter data in both solutions.

This has been Bell’s first CRM project, and it’s one that he’s enjoyed. The outcomes Action Traffic expected have been exceeded, and their confidence in the solution restored. “We trusted Koorb to do a good job and that there would be a hands-on relationship that would continue after the solution was live, and I guess we are here!”
For further information please go to www.koorb.co.nz .