How Serato increased YouTube promoted video views by 145%? – YouTube Case Study
Friday 25 July 2014, 3:15PM
By FIRST.
512 views
FIRST NZ has just released a new case study showing how Serato increased YouTube video views by 145% at a cost per view of $0.03.
Serato creates world leading audio software for professional DJs and musicians. The company is based in New Zealand and has partnerships with many highly regarded hardware, software, and record industry companies worldwide.
The Icon Artist Series is a hand-picked series including well-known artists who represent the Serato ethos.
The objective of the campaign was to increase views and reduce costs.
Approach
FIRST & SERATO focused on a few key elements that would likely represent the best outcome. Below are 5 simplified steps how they did it:
1. Great content
The approach here was to focus on providing best value to the customer...
2. Create a comprehensive package
By developing multiple engaging videos and a showcase to channel them...
3. Ads
Triggering promoted video ads which work similar to paid search ads...
4. Keyword Consideration
Use of keywords that had a close connection to the Icon videos that were promoted.
5. Bid Management
Determining an expected volume and budget per month and set a cost per view goal.
Some of the results achieved include:
• Reduced the media costs by 60% compared to the previous year
• Increasing YouTube video views by 145% at the same time
• Helped one Icon Series Video exceed the 1 million viewer mark.
• More than 500,000 views in just 1 month
To get the most from YouTube promoted videos take a look at the full case study here and read what Morgan Donoghue, Chief Commercial Officer of Serato says about FIRST: “Showing how Icons of the DJ'ing industry have embraced Serato software to enhance performance plays a big part in driving awareness and adoption by our target market. FIRST has driven a phenomenal amount of traffic to our YouTube promoted videos while driving the cost per view down through the floor”