Google AdWords And The Advantage Of Hiring An Expert

Most business owners are aware of the impact that Google has in generating them more business. Ranking highly on Google search pages for industry keywords is like the Holy Grail of SEO.

That’s why Google Adwords are so appealing, as a way of directing more traffic to your website; they also give your small business a fighting chance against the big players in your industry.  However, the question often is, should we be doing this ourselves, or should we hire an expert in the field? We Kiwi’s are a nation of DIYers, and while an Adwords campaign is easy enough to set up, the ongoing management of Adwords can be quite tricky for those who don’t know what they are doing.

Zeald Website Design have a team of Adwords professionals who can set up and manage campaigns for their clients. Some Zeald clients, who were previously managing their own Adwords campaigns, have had great success when they switched over to Zeald. One such company increased their traffic by 700% and their conversions by 160% within five months. Their campaign was so successful they had to turn off their ads to keep up with the demand. By choosing a professional company like Zeald, they were able to grow their business exponentially and to great advantage by having an expert manage the Adwords campaign for them.

One of the most common mistakes made by a novice setting up their own Adwords campaign is the business location is incorrect.  Being found online in your local area is important, especially if you provide a service. If someone is searching with their location specified, and your ad incorrectly pops up or doesn't pop up at all, it becomes a complete waste of time and at the same time you are missing out on business, which is the whole purpose of the campaign in the first place.

Another frequent error is using a keyword that is too broad, meaning they will appear everywhere for everything associated with that keyword. This won’t help a business advertising as a plumber, and their ad appears in searches for builders. Zeald also warn about appearing in negative searches when the keyword also has negative associations.

Zeald are the experts in Google Adwords and everyone in their team has passed Google exams to become a certified Google Partner, and at Zeald they believe the focus needs to be on results; the enquiries, leads, and sales a website provides for a business.

For some free, specific advice tailored to improve your business results, please go to the website at www.zeald.com