Gillette Declares 'Shaving Rebuilt' with the Launch of the New Fusion ProGlide with FlexBall™ Technology for Maximum Contact
Wednesday 18 March 2015, 9:35AM
By Impact PR
136 views
Gillette, the leader in global shave care, has unveiled its latest product innovation aimed at enabling men to achieve a truly superior shave with the new Fusion ProGlide with FlexBall™ Technology.
For as long as men have been shaving, they’ve been moving their face to meet the blade – until now. The Fusion ProGlide with FlexBall™ Technology is shaving rebuilt. The new razor’s unique FlexBall™ allows the blade to pivot to bring another range of motion to shaving, for better adherence to men’s facial contours and a shaving experience second to none.
Inspired by ‘Shave Face’ – the scrunching and stretching employed by men to ensure their razor makes contact with every inch of their face – the Fusion ProGlide with FlexBall™ Technology is a razor designed to move to meet a man’s face, rather than the other way around, resulting in maximum contact over contours.
“For over a century, since King C. Gillette introduced the very first safety razor in 1901, Gillette has revolutionised the way the world shaves, fusing state-of-the-art engineering with precision technology in manufacturing. With FlexBall™, Gillette is declaring shaving rebuilt with an unrivaled shaving experience,” says Emman Delacruz, Gillette Brand Manager – ANZ.
Key product specifics of the all-new Fusion ProGlide with FlexBall™ Technology include:
A re-imagined handle dock, which allows the blades to glide through a full range of motion, responding to contours and maintaining maximum contact to get virtually every hair
Better adherence on the curves of the face to get virtually every hair for smoother skin
Four-way flex for superior contact with every curve of a man’s face
More ergonomic grip for better control
Re-engineered, low-cutting force blades with thinner, finer edges and an advanced, low-resistant coating for effortless cutting through hair, with less tug and pull
Enhanced Lubrastrip to enable smooth movement over skin
Can be enhanced by a complementary product – Fusion ProGlide Sensitive Shave Gel – which helps prepare the skin for an even smoother and more comfortable shave
Gillette Fusion ProGlide with FlexBall™ Technology razor (from $18.99) will be available from supermarkets and pharmacies nationwide from March 2015.
#GoodbyeShaveFace https://www.facebook.com/GilletteANZ