Introducing: Oscar's Healthy Kids Initiative

Oscar Juicers’ CEO, Tony Hodge says: “Over the thirteen years I have been selling the Oscar juice extractor in New Zealand I have been impressed with the number of Kiwi mums who not only recognise the value of juicing but see it as a great way of getting more fruit and vegetables into their young children. The problem can be that the leafy greens, that we all know are so good for us, can be bitter when juiced alone, however when we add some carrots and an apple or two to sweeten things up you suddenly have a juice that appeals to those young palettes.

Tony continues, “To get the message out to more Kiwi Mums and Dads on how good juicing can be for them and their children we have launched the Healthy Kids Initiative. Our children are our greatest asset, let’s keep them healthy and well and get them into juicing on a regular basis: once they get into the habit and feel the benefits they will never want to give it up.”

Kids just love collecting things and especially anything that has the word ‘Superhero’ in front of it. This initiative from Oscar gives them the chance to receive Oscar’s ‘Sneaky Kids’ Recipes with 10 fun Superhero recipe cards with every purchase of the Oscar juicer. Mums and Dads can go to the website today at http://www.oscarjuicers.co.nz and click on the Oscar Kids page to learn all about how to order Oscar and receive the Superhero bonus pack for kids

Tony and Oscar have come up with this idea because unfortunately, it is a fact that childhood obesity in New Zealand has increased by over 40% in the last six years. According to the latest New Zealand Ministry of Health Survey, one in nine Kiwi children aged 2 to 14 years is obese and another 22% are overweight. Poor nutrition and obesity in New Zealand children is fast becoming a serious problem. Children who suffer from poor nutrition are more likely to be overweight, more likely to suffer from diabetes, and cardiovascular disease among a host of other terrible afflictions in adulthood.

Regular varied fruit and vegetables are critical to our children’s weight management, immune system, growth, vitality and overall health. The problem is processed foods, poor health education and a lack of access to clear information. Oh and let’s be honest, busy schedules, tough times and constant battles with our kids, trying to get them to eat things they hate the taste of! As parents we often relent and settle.

The solution is simple. One ‘sneaky’ cup of fruit and vegetable juice daily, that tastes great and is packed with the recommended daily fruit and vegetable needs for your kids. Imagine your children pestering you not for sweets but for fruit and vegetables! We say ‘sneaky’ as by adding the right combination of fruit and vegetables you will create a great tasting, health packed living drink.