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Great Service From ProWorkflow And ProActive Software

Thursday 26 March 2015, 9:52AM

By Beckie Wright

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ProActive Software have recognised from day one that product capability matters but they also recognised that without great service a great product would not be enough to stand out in a crowded marketplace.  Software as a service (SaaS) says it all; both software and service need equal attention so that customers can get a productivity return to justify the cost and effort implementing a project management solution in their business.

ProActive Software has been in the game of selling Software as a Service (SaaS) for over ten years.  They have always operated on a low cost sales model helping customers who might be interested in their products find them on the web.  Over that time they have seen many changes; what works today might not work tomorrow and even if it works costs can vary enormously. 

The web is great at generating all kinds of analytics but the trick is understanding what they mean to the business and what should be the current and future marketing mix.  The first lesson ProWorkflow have learnt the hard way is never take a single view, don’t trust one set of results, use a number of complementary statistical tools and systems, look at what they agree on and look hard at the differences.  This assessment points to the value for money of your marketing spend and knowing this might help on targeting your marketing spend.

Having a commitment to service and being global from New Zealand comes with its challenges.  Simple time differences can force an ‘out of normal’ working hours’ pattern of work here in New Zealand which can be disruptive of personal lives.  As the team grows this load can be spread across more people but it always remains a challenge to family and personal life.  Minimising this impact, without compromising service to customers has been a concern for management for some time.

As John Walley of ProWorkflow says, “From New Zealand, Asia Pacific can be covered reasonably well; the further east and west we go the more difficult the timing becomes.  So the obvious solution would be an office in the Greenwich Time Zone. However with a functioning office now in England and head office in New Zealand time zone, mismatch should be a thing of the past.  UK, Europe, South Africa and the east coast of the USA now have much larger overlaps.  Our team in New Zealand is unloaded and customer support and service is improved everywhere, a great outcome.”

For more information on ProWorkflow and their services please go to http://www.proworkflow.co.nz .