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Ventell + Be Nourished = Success

Friday 27 March 2015, 10:38AM

By Beckie Wright

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Ventell are all about working with owner-manager businesses who have a passion for what they do, helping them turn that passion into excellence by improving their business, which ultimately leads to success. They do this through a mixture of governance, strategy, creativity and marketing to create sustainable results.

Their speciality is marketing and the digital marketing space and all of their team come from strong business and agency backgrounds, working with multi-nationals both here and overseas – with companies such as GSK, 3M, Amex, Saatchi & Saatchi, Nokia, Citrix, Ogilvy & Coca Cola – to name just a few.

Most importantly the friendly but professional Ventell team like clients who want to have fun and are prepared to measure and celebrate their success. Ventell achieve this by providing the systems for businesses to change their focus, change their business and recognising that they need to make time for a change of view.

Successful entrepreneurs see business differently.  They focus on the right decisions and find the tools to act on them.  By improving a business’s focus and providing the right resources, Ventell help owner-managed businesses and start-ups to grow profitably. Their point of difference lies in the philosophy that, ‘because our team is your team, you get the knowledge, support and resources to take your business to the next level.’

With this game plan, Ventell helped the Be Nourished team to go from making a loss to making a profit in less than 18 months, increasing their turnover considerably. Be Nourished consisted of a one/two man band who were completely swamped, and bogged down in fighting fires. They didn’t have the time to think about how the business would grow, so Ventell were able to recognise their passion, turn it into excellent business practices and allow the owners to return to doing what they are passionate about it. Ventell worked with Be Nourished to review their pricing, packaging design, branding and point of sale material, helping Be Norished to reach a wider audience more profitably.

Be Nourished were approached by Farro to put their product into their store, where normally you have to approach them!

Be Nourished now employs four staff and their owner, Jo, is able to go back to her passion of product development and education. Add to that is the fact that Jo and her partner are now drawing a salary. To top it all off, in 2014 they won the Westpac Business Award for Marketing. Debra Chantry, Principal of Ventell, was invited to the awards ceremony and was proud to celebrate the success together with Jo. For more about Be Nourished please visit their website at http://www.benourished.co.nz .

Ventell work with a number of Icehouse clients as well as their own clients and, as they say, their sweet spot is businesses ranging from 2-100 employees who don't have an internal marketing team and who are passionate and wanting to grow.

To find out more about their services, please go to http://www.ventell.co.nz .