Just Water Announces The Finalists In Their Design Competition

The finalists in Just Water’s worldwide competition to find the next advertising campaign for a New Zealand water distribution and filtration company have just been announced. Just Water held an innovative, equal opportunity design competition for designers from across the world, with no stipulation as to their age, background or qualifications, and entries were received from a wide variety of people from very different backgrounds, with the lucky winner taking home US$15,000.

After considering all the entries, and narrowing them down to the ten stand-out ideas, Tony Falkenstein, Chief Executive of Just Water, has announced the finalists, as follows:

•             AUT students Ryan Butler, Kurtis Selby, Michelle Petricevich, Michael Tomich and Caroline Phillips, who have three finalist entries between them

•             Thirteen-year-old Caleb Buckley                  

•             Well-known artist Mark Olsen

•             Alex Dyer and Kate Foxall

•             Felicia Aspelt

•             Tony McNeight

•             Adam Bilton, who had two designs selected as finalists

 “The calibre of entries was incredibly high. We had entries from all over the world, and everyone from teenagers through to professional artists and advertisers,” adds Tony. All the designers had to go on were the features of the Just Water Home Filter itself, which removes chlorine from the water coming through your main tap, allowing you to drink and cook with the same clean water. The affordable home filter costs $195 + installation, but people can easily install it themselves. Furthermore, there’s no need to create a hole in your bench, which makes it perfect for those who are renting, or who simply don’t want to alter their kitchen. The filter also works like a cartridge, with a regular replacement programme ensuring it’s always working at its best.

And the winners were 2 AUT students Caroline Phillips and Michael Tomich.

It was these features alone, combined with the simple fact that healthy water leads to a healthy life – which Just Water has helped to facilitate for over twenty-five years – that inspired the wonderful and creative campaigns designed by entrants. These included the use of clever words, powerful images, and imaginative design creations, or a combination of the above. It’s safe to say the entries received were as unique and diverse as the designers themselves.

“When you go to an ad agency you get one or two people brainstorming ideas; with this competition, we had hundreds of people all over the world thinking of the most creative way to sell our product. It was incredible to see the ideas that people came up with,” says Tony. Not content with simply following their vision of enhancing lives through their products alone, Just Water wanted to empower people with great ideas to see one of them realised in an advertising campaign. Aside from the bonus of the prize money, it also gives people the opportunity to potentially launch a new career, explore their potential, trial future pathways, or simply try something new. For more information on Just Water please go to http://www.justwaterfilters.co.nz .