Renew Your Hair Vitality With the Life Force of Trees

Introducing new Wella Professionals Elements; the first Wella Professionals range of care products that are free from sulfates, parabens and artificial colorants and provide up to ten times more keratin protection[1] for renewed hair vitality. Embrace the awe-inspiring power of nature and choose premium hair care products that cater to your healthy lifestyle.

We are all becoming increasingly more aware of chemicals in the products we are using in everyday life – including in our hair care products – so that we are able to make informed choices that suit our lifestyle. As part of trying to live a health conscious lifestyle, we may be looking for more natural alternatives which contain fewer chemicals, but do not compromise on performance.

Wella Professionals Elements delivers the premium experience and fantastic results you expect from Wella Professionals, but without the chemicals you may choose to avoid.

The Life Force of Trees

Wella Professionals Elements has been inspired by nature to provide up to ten times more keratin protection for renewed hair vitality. Keratin is the principal component of hair – a protein which acts as the building blocks of the hair.

If the keratin is degenerated, the hair will become weak and will lose its shine. Wella Professionals Elements protects the integral keratin structure, keeping your hair looking shiny and healthy, but without some of the chemicals usually associated with hair care products.

Although sulfates, parabens and artificial colorants are commonly used, safe ingredients in hair care and have been extensively tested, some people wish to avoid them, so the scientists at Wella Professionals have developed the exclusive NuTREE complex.

 

The NuTree complex is enriched with natural tree extract – a powerful antioxidant which helps reduce free radical damage.

Sustainably sourced in Germany, the natural tree extract also has anti-irritant properties to balance and calm the scalp. The natural tree extract is joined by panthenol, also known as pro-vitamin B5, which penetrates deeply into the hair to repair the inner keratin cell structure and bind moisture in the hair. The result is hair that looks smooth, healthy and is nourished from the roots to the tips.

Inspired by Nature

To provide the luxurious experience you have come to expect from Wella Professionals, a new fragrance has been created, inspired by the green woods of the Amazon forest. This captivating scent originates from the Amazon’s tallest and most resilient tree, the Kapok tree and the fragrant bromeliad flowers which grow upon the tree.

Including fresh top notes of green basil, water lily, star fruit and mandarin and heart notes of African geranium, gardenia azalea and blackcurrant leaves, with sensual base notes of cedar wood, musk, amber; Wella Professionals Elements provides a truly luxurious and relaxing experience.

The Complete Wellbeing Experience

The Wella Professionals Elements collection features the care products you need in your daily hair care regime

Renewing Shampoo: a nourishing shampoo that renews the moisture of hair, preserving it from root to tip
Renewing Conditioner: a lightweight conditioner that strengthens each hair fiber from within, helping to repair and preserve hair’s natural vitality
Renewing Mask: a repairing mask to intensively restore and preserve the internal structure and natural strength of the hair
Conditioning Leave-In Spray: a lightweight, de-tangling spray which can be applied to towel dried hair to care and protect hair from day to day stress and provide a gentle hold to aid with styling

Wella Professionals Elements contains; Renewing Shampoo, RRP $35, Renewing Conditioner, RRP $35, Renewing Mask, RRP $36, Conditioning Leave-In Spray, RRP $35.

[1] shampoo and conditioner or shampoo and mask versus non conditioning shampoo