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Apple Products Most Loved by Aucklanders

Saturday 12 December 2015, 2:06AM

By PriceMe

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One of the most persistant and hotly contested tech debates the most recent years is iPhone vs Android. Aucklanders show the greatest love for iPhone proucts in the country. More than 21% of all planned phone purchases among Aucklanders the last three months were for the iPhone compared to the national average of 19%.

Android vs iPhone
Regional differences in smartphone usage between Androids and iPhones (the rest is Windows and other OS):

  • Auckland 73.3% vs 21.1%
  • Wellington 73.3% vs 19.6%
  • Christchurch 73.9% vs 19.1%
  • Hamilton 73.4% vs 20.6%


iPhone break-down by model
Auckland has the highest proportion of iPhone 6 and iPhone 6 Plus referrals. The proportion of these high-end phones for the main cities are:

  • Auckland 43%
  • Christchurch 41%
  • Wellington 30%


iPad
So does the same conclusions hold for other Apple products like iPad tablets? "Apparently not" says Chris Palmer, PriceMe's marketing director: "47% of tablet referrals are in Auckland, which is the same as for Wellington, but behind the iPad leader Christchurch".

Conclusion
Aucklanders prefer iPhone's more than any other area of NZ, and often purchase the latest models. However, this trend doesn't hold for tablet computers.