NZL Store Philosophy Reflected In Their Products

NZL store is all about interpreting New Zealand in a new light; cinematic prints, candid snapshots, statement t-shirts and accessories; so that others visiting our land can take away a souvenir of something unique that in some way defines their stay. It is also about New Zealand and mythology; allegories of our land in a new light – it’s all about distances, taking the risk, a calling. To come here people travel forward through time, to the end of the earth, where the new day starts.

NZL store is about an ethos of uncompromising freedom and individuality, uncovered in unexpected ways, offering a unique range of printed products and artisan gifts for travellers and locals looking for something new and surprising. The NZL store also offers exceptional great gift ideas for homesick Kiwis overseas.

The Oxford English dictionary describes an Outlier as a person or thing detached or separated from the main body or system. From this point of view New Zealand could be described as an outlier. 4,000 km east of Australia and about 9000 km west of Chile, New Zealand sits all alone out in the middle of the southern Pacific. As a result of this isolation New Zealanders have developed some interesting traits. Described as having a number eight wire culture, early New Zealanders had to fix machines, clothes, furniture etc. way beyond their useful lives, often using things they could find in their local environment. Number eight wire was plentiful in the farming community and so became the symbol of this self-sufficient attitude.

An example of the way NZL’s philosophy reflects their products is their Outlier Tee which replicates this interesting relationship between isolation and the rise of the number eight wire culture. The three dimensional line design looks formed from wire, but also hints at the idea of design drawings. Any new project needs to start with a plan and New Zealand as a new country is still in its formative years revealing a brand new country and culture forming all in physical isolation in the middle of the Pacific.

For further information on NZL Store’s products and services, please visit the website at http://nzlstore.com/ .