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Possum Fur Is All The Rage At Ecowool

Friday 8 July 2016, 11:59AM

By Beckie Wright

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For anyone who has never owned a garment or accessory made from beautiful and warm possum fur, they have a real treat in store as it ihas such a luxurious feeling.  Possum fur is reputed to be the third warmest fur in the world after polar bear and Arctic fox because of its hollow hair structure that traps warmth like a thermos. And just like polar bear hair, it is the hollow hair structure that does not allow possum fur to freeze, even when exposed to extreme cold. Possum fur is said to be 14% lighter and 8% warmer than wool and Ecowool sell their possum fur products both online and from their base at Sheepworld, New Zealand's premier showcase for sheep farming and wool production.

Ecowool sell possum fur footwear which is the ultimate in luxury, being silky smooth to the touch as it is the world’s only ‘eco fur’, giving excellent insulation whilst ensuring that the footwear is light and very soft. Possum fur is silky smooth to the touch and is the ultimate in luxury when used to create furnishings, footwear or garments. The natural property of the world's only 'eco fur' gives excellent insulation whilst ensuring that the garments are light and very soft.

Originally introduced from overseas, the possums in New Zealand eat 22,000 tonnes of our forests each night. The commercial use of possum fur fibre is therefore encouraged by conservation groups and plays an important role in the protection of New Zealand's native fauna, flora and wildlife.

At Ecowool they deal only with carefully selected supply partners and customers can be assured that the possum fur that they buy has come through a reputable and humane supply chain. New Zealand possum fur is completely different from the fur of the American Opossum and New Zealand possum fur doesn't shed like other furs and is anti-static.

Possum fur is very strong so people don’t get covered in hair every time they lean on their fabulous possum fur cushion, bed blanket or sofa throw. New Zealand possum fur is considered durable so if it is well looked after and correctly cleaned and stored when not in use it can last up to 10 years or longer.

For more information please visit the website at http://www.ecowool.com.