Choice Hotels launches new discounted rate, exclusive to Choice Privileges members

Choice Hotels Asia-Pac, one of New Zealand’s largest hotel franchise groups, announced today that members of its loyalty program, Choice Privileges, will soon be able to enjoy a discounted rate as part of their membership. The new rate plan will ensure Choice Privileges members are guaranteed the best non-restricted rate in market when booking through Choice Hotels direct channels.

Speaking at the 2016 Choice Hotels Asia-Pac Momentum Conference, currently being held in Hobart, Choice Hotels Asia-Pac CEO Trent Fraser said, “We are thrilled to share this significant announcement with our franchisees, as this will be an important tool we utilise in our quest to drive more business through our direct channels.

“We look forward to making this exclusive rate available to our Choice Privileges members in Q4 this year and it will be bookable at all of our 270+ hotels across New Zealand, Australia and Singapore,” added Mr Fraser.

With the conference theme ‘Momentum’, almost 250 delegates are hearing presentations and participating in workshops all aimed at giving franchisees the tools and resources needed to continue the momentum that Choice Hotels has established in the market over the past decade and a half.

Getting the business mix right to ensure properties are using the right channel at the right time, yielding rates where appropriate and combatting threats from disrupter brands like AirBnB were some of the core messages presented at this year’s conference.

“As one of the largest hotel franchisors in Asia Pacific, we have some distinct advantages that new entrants to the market can’t offer. Ensuring we provide first class service and a wow experience are essential to combatting the sharing economy brands.”

“Part of that experience is providing an amazing nights’ sleep, which is why we are implementing a minimum standard bedding program, ensuring guests always leave a Choice hotels feeling rested and relaxed,” added Mr Fraser.

These announcements come off the back of a big 12 months for Choice, which included the most successful development quarter (Q2 2016) in the past decade and the addition of almost 1,100 new hotel rooms to its portfolio.

Revenue per available room has also increased 7.5% over the last year and for the first time Choice have on average delivered 30% of each properties overall business. This equates to over 550,000 overnight stays over the 12 months.

The 2016 Choice Hotels Asia-Pac Annual Conference runs until 17 August. Delegates will also experience the amazing local beauty and produce of Tasmania and be awed at the world renowned MONA (Museum of Old and New Art).

For more information visit www.choicehotels.co.nz  

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About Choice Hotels

A good night’s sleep in a comfortable bed is something we all look forward to whilst travelling. And at Choice Hotels Asia-Pac this is a priority for us. We have more than 270 hotels across Australia, New Zealand and Singapore, with more than 11,000 rooms. We are a 100 per cent owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States with more than 6,300 hotels and 500,000 rooms in more than 35 countries and territories. With Choice Hotels, You always have a choice.

choicehotels.co.nz