Freedom Furniture opens home out East

Freedom Furniture is set for further growth in the Auckland market with the launch of a pop-up store within Botany Town Centre.

Following a successful pop-up concept in the Westgate complex that led to a permanent site in July, Freedom Furniture has identified another market seeking the latest in design-led yet affordable furniture and homewares.

The 600 square metre pop-up store and has been expertly curated by the Freedom styling creatives to bring shoppers the best in key room updates both big-ticket and small, as well as the latest in outdoor offerings for the BBQ season.

Debbie Ridling, Managing Director of Freedom Furniture NZ, says the retailer has a number of limited edition and new ranges it will offer up to the outdoor shopping precinct.

“The Botany area has been on our radar for a long period of time, so we’re very pleased that this space has become available just in time for peak Christmas trading and the hot nights ahead.

“We’ll be showcasing all the elements for a festive summer season, with timeless table settings, new collections channelling Hamptons and Palm Springs style and a collaboration with gift and stationery designers Blacklist in the mix,” says Debbie. All proceeds from sales of Blacklist product will be donated to Freedom’s new charity partner, soon to be announced.

The Botany pop-up store is open at 588 Chapel Road for the next six months.