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Bartercard eBook Will Help With Your Digital Marketing

Thursday 6 September 2018, 5:06PM

By Beckie Wright

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Bartercard have launched a new eBook, a free resource to help you with your digital marketing so you can continue attracting new customers and growing your market share while evolving your skills as a business leader. Today's digital world is transacting 24/7, so your business should be working accordingly.

In a time when customers can purchase almost anything online, make sure your brand is working for your business and bringing customers in directly through inbound marketing, as you shouldn’t just rely on standard advertising methods. According to adweek.com, 81% of consumers will research a brand before they to commit to a purchase, so make sure your brand is ranking high in the searches.

Bartercard’s 2018 Digital Business Essentials will provide you with the steps you need to consider when it comes to inbound marketing, and before you launch into full strategy mode, make sure you have the basics in place to help define your longer-term marketing strategy. You need to consider who your customers are and what solutions they require.

Once you have the basics established, you can consider the following digital essentials, including Search Engine Optimisation, Social Media Marketing and Digital Advertising. Search engines will rank websites based on what they consider most relevant to users.  Make sure your website it easy to use and navigate around and has attractive and relevant content, and consider keyword research, provide regular content updates and back links and perhaps most important of all, make sure your website is mobile friendly. 

Social media provides a platform for you to create a following, build your brand and increase sales, so if you’ve not yet launched onto Facebook, Instagram, LinkedIn or Twitter, now is the time.  However, it’s not an easy undertaking and it can be time-consuming. Bartercard’s eBook, 2018 Digital Business Essentials will provide you with some of the key marketing essentials you need to know to help you increase your online exposure. 

With digital advertising, it’s not all about content!  You can stay ahead and stand out from the crowd by increasing your brand’s exposure through targeting specific audiences via the likes of Google AdWords.  Bartercard’s eBook will guide you through the steps to building successful AdWords campaigns.

Retargeting allows ads to be put in front of individuals who’ve interacted with your brand – whether it’s clicking an ad, visiting your website or opening an email from you, so for more information on selling old stock, excess stock and increasing profits please go to www.bartercard.co.nz .