Whole - A new water that helps bridge the hunger gap
Monday 30 March 2009, 3:49PM
By Renee Bushby
530 views
Exciting new functional water hits the New Zealand market
A breakthrough in the New Zealand bottled water market has hit the shelves with the launch of Whole – a delicious functional water fortified with protein and fibre to help bridge the hunger gap.
Whole, developed by Fonterra Brands, not only quenches thirst, it can help to keep consumers feeling fuller for longer thanks to the addition of 5gms of protein and 1.5gms of fibre per 500mL serving.
“This is a first for New Zealanders – to have a water with added nutritional benefits that can help you feel fuller for longer” says Kate Ormerod, a nutritionist at Fonterra Brands.
Independent research reveals 64 per cent of New Zealanders prefer to eat healthy snacks*. Whole, with only 30 calories and 2.5gms of sugar per 500ml serving, will appeal to those who find selecting healthy snacks a challenge.
“In a research survey conducted by Massey University, women who consumed Whole felt significantly less tempted to snack and ate significantly fewer snacks than on days without Whole,” says Kate.
“Women work hard to maintain a healthy diet and lifestyle – but we’re all familiar with that 3pm rumbling tummy that can see you reaching for biscuits or sweets” she says.
Professor Marlena Kruger from Massey University helped coordinate the survey which investigated if consuming Whole, as part of your typical diet, had an effect on satiety, hunger and snack craving.
“Women consumed a third fewer snacks on the days with the product compared to those without,” said Professor Kruger.
Whole has three times the protein and almost as much fibre as a banana, but a quarter of the calories at only 30 calories and 2.5g sugar (1/2 teaspoon) per 500ml serve.
Available in three delicious flavours, Berry, Lemon Lime and Tangerine, Whole is available at all good supermarkets, dairies, cafes and service stations. A 500ml bottle of Whole has a recommended retail price of $2.99 in supermarkets.
To find out more, visit www.wholewater.co.nz