Demon Drinks launches Demon Energy shots - concentrated energy hit
Thursday 28 May 2009, 8:29AM
By Demon Energy
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Demon Energy is a New Zealand owned company and is well known for bringing innovation to the drinks industry in NZ. Demon was the first to bring large serve energy cans into the market here, we have just launched the first take home size energy bottle for supermarkets (Demon 1 litre), and now is leading the way again with the introduction of Demon Energy Shots.
Demon Drinks Director Andy Smith says “The potential for energy shots here in NZ is huge. In the US they have seen phenomenal growth in this category and its now worth over NZ$1 billion. Whats intriguing is that in the US the appeal of them is so wide - all sorts of people are enjoying them from mothers to business people to top athletes. Basically anyone who is tired and needs some extra energy to get through the day.”
Demon Energy shots provide consumers with a new format to consume an energy drink as this range gives a stronger kick to the consumer than traditional energy drinks and in a more convenient 60ml size.
The amount of caffeine is the same as a large espresso coffee you can buy at any coffee shop.
The good news is that they contain no calories, kilojoules or sugar and because they don’t contain sugar there's no "sugar crash".....this energy will keep you going for as long as 6 hours! They are designed to be drunk at room temperature and the convenient size means that you can throw them in your glove box, pocket, bag..... wherever and drink them whenever you need.
All Demon Drinks products are developed using leading food technology companies and are manufactured to the highest standard. All of our products meet the relevant New Zealand Food Standards regulations and we work closely with our Food Technologists to ensure compliance. We have suitable warnings on the label and set a maximum daily dosage of 2 shots per day.
This product is a great innovation which we hope New Zealanders will get behind as its developed by an innovative New Zealand company competing against overseas owned brands like V and Red Bull.