Sony Ericsson makes four of its Hero Products Available for New Telecom XT Mobile Network

Sony Ericsson launches into Telecom NZ with a perfect blend of communication and entertainment, with four devices that will use the full power of their XT Mobile Network from May 29th 2009.

In line with the new network launch, Sony Ericsson has announced that the Sony Ericsson W995 Walkman™ handset will be available exclusively to Telecom customers in NZ. The new addition to Sony Ericsson’s Walkman range allows customers to watch news, TV shows or blockbusters movies in premium video quality or check out the latest videos from YouTube™ using Turbo 3G or Wi-Fi™. Complete with an 8.1megapixel camera and Walkman player that delivers the clear audio experience, the W995 Walkman is the ultimate mobile phone to keep you entertained on the go.

“Sony Ericsson has been working hard to assist Telecom NZ in ramping up its retail stores and product offerings in the past months and we’re confident that we are ready to manage the expected high demand for Sony Ericsson products once the network is launched,” said Steve Wilson, Managing Director for the Australian and New Zealand Market Unit, for Sony Ericsson Oceania.

Other Sony Ericsson handsets available on the Telecom’s XT Mobile Network include:
W508 Walkman™: Enjoy music the way you want it with W508 Walkman™ phone. Consumers can have the most interactive mobile experience as individual as they are, with clever technology such as Shake and Gesture control, SenseMe™ and TrackID™, as well as one extra Style-Up™ cover with the W508 so you can personalize your mobile experience. A 3.2 megapixel camera, HSDPA and 1GB M2 card completes the W508 offering providing you with one very stylish mobile entertainment device.

W705 Walkman™: Combines advanced wireless connectivity with the best-in-class audio experience on a mobile device. This latest product underpins Sony Ericsson’s commitment to provide consumers with an enhanced mobile entertainment experience. Using Wi-Fi™ to connect to broadband hot spots, consumers can use their W705 to go online for the best songs or most popular YouTube™ clips. With Clear Bass, Clear Stereo and premium headphones, the W705 delivers a sound that has crystal clear clarity and is dynamic, rich and natural.

C510 Cyber-shot™: The most affordable Cyber-shot phone to date. Consumers will be able to access and enjoy the experience of owning a Cyber-shot handset without compromising on quality. The C510 Cyber-shot handset is equipped with the highest quality imaging technology available including Smile Shutter, which ensures ease of use and that you will never miss a shot. This powerful technology is encased in a stylish, candy-bar design.

Telecom NZ is investing over $574 million in the XT Mobile Network which reflects investment in the core network, retail stores and services. It will also be an extensive investment in fibre to ensure unparalleled customer experience.

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About Sony Ericsson

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.