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New Weet-bix collector cards bring the All Blacks to life

Tuesday 7 July 2009, 8:54AM

By Weet-Bix

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Jo Rokocoko demonstrates the new 2D card technology
Jo Rokocoko demonstrates the new 2D card technology Credit: Weet-Bix
Conrad Smith show the kids how its done
Conrad Smith show the kids how its done Credit: Weet-Bix
General Manager Sanitarium Pierre Van Heerden checks out the technology with the kids
General Manager Sanitarium Pierre Van Heerden checks out the technology with the kids Credit: Weet-Bix

Weet-Bix has today launched a range of high-tech collector cards which give All Blacks fans the opportunity to see their favourite players come to life before their eyes.

The new Weet-Bix All Black Power Plays collector cards utilise an innovative 3D technology developed by Total Immersion in France and the USA and Dreamscape in Australia. The collector cards are the first to use the technology in New Zealand, and only the second in the world.

The series features 53 collector cards, with 10 special cards showcasing the revolutionary 3D animation technology.

Fans who hold one of these special Weet-Bix All Blacks trading cards in front of a webcam will be able to witness a three-dimensional avatar of an All Blacks player, complete with a unique power play move.

It’s called ‘augmented reality’, a combination of a real image with a virtual one. Rotate the card, and the figure rotates in full perspective, allowing fans to check out their favourite players from all angles.

All Black players featured on these 3D cards are: Dan Carter, Richie McCaw, Joe Rokocoko, Tony Woodcock, Conrad Smith, Jimmy Cowan, Ali Williams, Rodney So’oialo, Kevin Mealamu and Mils Muliaina.

The remaining 43 collector cards are also interactive and will each show an entertaining clip of All Blacks game highlights.

Weet-Bix Senior Brand Manager, Tanne Andrews says the Weet-Bix All Blacks Power Plays collector cards promise to be more popular than ever before.

“Collecting Weet-Bix cards has a long history as a very popular pastime for Kiwi kids. Over the past few years we’ve seen kids go crazy over our Stat-Attack series, which sparked a spate of trading across the country. We believe the Power Plays cards will be even bigger and become one of the hottest All Black collector’s items ever.

“We are very proud to be bringing this world-leading technology to New Zealand. Kiwis are going to be completely blown away as they watch Dan Carter launch out from their card in 3D to kick a goal, see Joe Rokocoko score a try or Jimmy Cowan throw a pass – it really does need to be seen to be believed.”

The Conrad Smith 3D card is live now, with other 3D cards to follow on 21 July 2009. For more information go to www.weet-bix.co.nz