No butts about it! Jeanswest are the experts when it comes to denim
Thursday 10 September 2009, 6:01PM
By Jeanswest
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Jeanswest is synonymous with all things denim and fashion that’s fast.Infamous for their denim innovation at a great price, Jeanswest is a major player inthe denim marketplace and is set to create a buzz in lives of Denim Devotees with the launch of its new Christchurch store with a quirky new addition to their fitting rooms – the Butt Cam!
The Jeanswest Butt Cam, the Christchurch store the first to install the new fittingroom device in New Zealand, gives customers a 360 degree view of what they look like in the latest denim styles, focusing of course, on the butt.
The idea behind the Jeanswest Butt Cam has come from the retailer’s promise ofdelivering their second-to-none denim specialist experience when customers are onthe hunt for their perfect pair of jeans.
It’s important jeans look and feel great andthe Butt Cam provides the ultimate ‘check point’ moment in the fitting room for customers.
Stephen Younane, Jeanswest CEO says “we see the Jeanswest Butt Cam as an innovative way to bring some fitting room fun to the experience of shopping for jeans, validating our credentials as the Denim Fit Specialists.”
The new Jeanswest Christchurch store is now open and with it, New Zealand’s first Jeanswest Butt Cam.