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Food & Beverage opportunities in Japan for those that are prepared

Wednesday 22 August 2007, 10:58AM

By GC&M

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Mobile phones in Japan allow direct interaction with exporters
Mobile phones in Japan allow direct interaction with exporters Credit: GC&M

Invitation to NZ food & beverage exporters 

Consider, today 77 million people in Japan will use their mobile phone to access the internet, 25% will purchase items, services or conduct a product search.

• Japanese consumers subscribe to receive notification about new products of interest direct to their mobile phone.

• Every mobile phone in Japan is also a barcode scanner and able to read a product label to identify ingredients which helps a growing number of individuals with allergies monitor their food intake.

• Japanese consumers demand a high level of detail for all products they purchase not just imported food items

• A 2D barcode converges print media, a product lable and the internet ‘while on the go’ which opens enormous opportunities for NZ exporters to turn an enquiry into a long term customer

• Your competitors are using it

A 3 hour introduction with Q&A is planned for 1st October in Auckland on how GC&M is assisting exporters from NZ, Australia & South Africa establish brand awareness, sales and product support in Japan and Korea direct to willing customers via their mobile phones

October 1st 2007

Limited to   20 people
Cost:           Free
Location    Auckland CBD (to be confirmed)
Time          9.00am – 12.00

Enquires info@nzet.nz.cx