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Untouched World wins a prestigious international iF design award

Friday 20 August 2010, 11:26AM

By enthuse

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Untouched World has won a prestigious international iF design award for its merino based cycle clothing range launched late last year.
Untouched World has won a prestigious international iF design award for its merino based cycle clothing range launched late last year. Credit: www.untouchedworld.com

Untouched World has won a prestigious international iF design award for its merino based cycle clothing range launched late last year.

The Untouched World cycle collection will be on display in the winner’s area at the Eurobike exhibition in Friedrichshafen, Germany, the largest bike exhibition in the World, between September 1 and 4.

“It’s just a fantastic result, and is recognition of all the hard work we have put into the cycle range,” CEO of Untouched World Peri Drysdale said.

“It means the Untouched World cycle clothing will carry the iF logo which is trusted worldwide as a sign of proven design quality.”

Since their introduction in 1953, the iF design awards have been a reliable international indicator of outstanding quality in design, and for potential customers the iF logo is a guideline for finding the best products in the marketplace.

“Having the iF logo on our garments and promotional material will be a huge bonus for the growth of our market development internationally,” she said.

Since its launch late last year the Untouched World cycle collection has received overwhelmingly positive feedback from riders at all levels, from professional team riders to Olympic competitors through to long distance recreational riders.


The Untouched World is experiencing strong growth in New Zealand and internationally, and with their new look spring summer fashion range being rolled out over the next two months Drysdale said things were looking very positive.

Drysdale will receive the iF award in person at a ceremony in Germany on September 1st.

ends

Editors notes

About Untouched World
Untouched World is the only clothing company in the world to be recognized by the United Nations for sustainability. All Untouched World garments carry the “United Nations Decade of Education for Sustainable Development” logo in recognition of this achievement.

10% of all profits, or 1% of sales from all Untouched World products (whichever is greatest) are given to the Untouched World Charitable Trust (UWCT). The UWCT’s activity is centred on educational, environmental, social, cultural, and community issues, providing young adults with a unique learning experience, developing life skills to maximize their potential and inspire them to lead the way in achieving a sustainable future. Untouched World is also working with the Clinton Global Initiative on a joint WaterWise student leadership project.
www.untouchedworld.com

For more information please contact:

Peri Drysdale
CEO
Untouched World
03 358 3809
021 326 079

John McKenzie
enthuse ltd
021 384 730
03 384 7338