Farro Fresh opens their second store, on the shore

Farro Fresh opens their second store in Constellation Drive, on Auckland’s North Shore, in the last week of October.

James and Janene Draper opened their first concept store four years ago in Lunn Ave, Mt Wellington. Says Janene Draper, ‘Our goal was to provide food shoppers with the largest range of artisan food products at very affordable prices’. The idea was a first in food shopping; you could call in for milk and potatoes, and pay no more than a supermarket, or find something very special for your dinner guests- everything from the ordinary to the extraordinary’. Janene continues, ‘Many of our current customers travel from the shore; now they will have their own store’.

Janene continues, ‘To ensure we developed robust systems and strong customer loyalty we were careful not to expand and open a second store too quickly. We wanted to ensure Farro was an authentic food market and a one–stop–shop for everything related to food.’

Farro strongly believes in supporting small New Zealand producers and sourcing the best that is available from throughout our bountiful county. Every new product is quality checked and must get the Farro seal of approval before it makes it onto the shelves. As well as confidence and good value, Farro likes to provide customers with sound product knowledge.

Farro Fresh Constellation Drive will have French breads and croissants baked fresh daily on-site. Bennett’s of Mangawhai will have its own in-store chocolaterie. There will be an extensive butchery and produce area, fresh seafood from Ocean’s, pre-prepared lunch items and take home meals as well as an extensive range of cakes, bakery products, cheeses and deli items, flowers, wines and useful cookware. The new store is twenty percent larger than their flagship Mt Wellington store, allowing for even greater choice including generous discounted store-wide ‘floor stacks’ and pallet prices.

Farro Fresh shore customers will get the same wonderful shopping experience and friendly atmosphere that have made Lunn Avenue such a success, including free lunchtime cooking demonstrations with Ray McVinnie and other guest chefs. And with over 100 on-site parks, parking is no problem.

Farro Fresh, corner Parkway drive and Constellation Drive North Shore, next to the ‘Park and Ride’. Opening end of October. www.farrofresh.co.nz .