Jump on the Silly Bandz wagon

Silly Bandz, one of the hottest toy crazes of 2010, has hit NZ shores and taken the children’s entertainment world by force. Silly Bandz has transformed the humble rubber band into colourful silicon bracelets, available in dozens of shapes and themes and adorning wrists around the globe.

Worn on the wrist or ankle, Silly Bandz function like a regular bracelet, and when taken off they revert to their original shape. They are often worn many at a time and are traded like collectables. Silly Bandz come in a style to suit any personality including animals, letters, princesses, and more and their affordable appeal and fun shapes make them the perfect craze during times when parents are doing some serious penny pinching.

With millions of Silly Bandz already decorating wrists around the world, this collectable craze has spent 118 days in the Amazon.com ‘Top 100 Toys’ and to back up its global popularity, the Silly Bandz Facebook page has nearly 300,000 followers and there are around 2,000 YouTube videos dedicated to the product.

From schoolyards to the catwalk, this simple yet creative idea is not just for kids with the quirky bracelets capturing the hearts of people of all ages. A recent article in the New York Daily News tells of how Silly Bandz now provide a friendly way for singles to flirt with a New York woman giving a prospective suitor a band reading “XOXO” at a bar in the West Village – perhaps the pick-up line of 2010!

Silly Bandz are also proving to be the ultimate fashion accessory with celebrities such as Sarah Jessica Parker, Mary-Kate Olsen and Agyness Deyn joining the legions of adoring Silly Bandz fans. At only $9.95 a pack, you can forget the ‘Lipstick Index’; the latest way to look stylish during these recessive economic times is with these brightly coloured bangles. And it doesn’t stop with fashion, Silly Bandz have infiltrated the music world with Justin Bieber versions on the horizon and a feature on singer Shakira’s recent album cover.



Silly Bandz are sold in packs of 24 at all good toy stores including Farmers, The Warehouse, Toyworld RRP$9.99

www.sillybandz.com