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Thousands of Women Walk The Domain In Pink In Support of the Fight Against Breast Cancer

Monday 4 October 2010, 7:27AM

By Dove

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Thousands of women dressed in pink set off on the 5km walk around The Domain
Thousands of women dressed in pink set off on the 5km walk around The Domain Credit: Dove
Designer Liz Mitchell, Next Editor Christina Sayers-Wickstead, Breast Cancer survivor Helena McAlpine, Miriama Smith
Designer Liz Mitchell, Next Editor Christina Sayers-Wickstead, Breast Cancer survivor Helena McAlpine, Miriama Smith Credit: Dove

AUCKLAND

Around 3,000 women, men and children turned out dressed in pink last night to celebrate the fifth anniversary of the Dove Pink Star Walk in Auckland Domain.

Setting of at 7pm, The Domain was a glow of pink as friends, families, parents and children came together for the leisurely 5km walk which was followed by music and entertainment as well as a pink fireworks display to end the night.

Funds raised from the Dove Pink Star Walk will go towards helping The New Zealand Breast Cancer Foundation continue vital research for prevention and cure. Each year, more than 2,600 New Zealand women are diagnosed with breast cancer and more than 600 women tragically die from the disease.
Anshika Grover, Brand Manager for Dove, said, “Most people have been affected by breast cancer in some way, whether it is a wife, a mother, a sister, a friend or someone suffering from breast cancer themselves.
“Dove is proud to be celebrating five years of supporting The New Zealand Breast Cancer Foundation and helping in the fight against breast cancer and it was so fantastic to see so many people out supporting this worthy cause last night.”

Over the past five years Dove, a Pink Ribbon Platinum Partner of The New Zealand Breast Cancer Foundation, has raised more than $285,000 for The New Zealand Breast Cancer Foundation, through its annual Dove Pink Star Walk and limited edition Dove Pink Range, and is committed to supporting the charity’s efforts in fighting the disease.

Suzanne McNicol, Marketing and Communications Manager of The New Zealand Breast Cancer Foundation, said, “Investments in research and medical support do improve the quality of diagnosis and treatment offered to women with breast cancer.

“While we wait for a cure it is research that enables doctors to answer the questions that affect our survival rate.

“It is so important to have the support of partners such as Dove and we enjoyed celebrating the 5th anniversary of the Dove Pink Star Walk.”

In addition to the Dove Pink Star Walk, Dove is also continuing a range of Dove Pink Products with a percentage of the proceeds going to support The New Zealand Breast Cancer Foundation.

The range includes the popular limited edition Dove Pink Beauty Bar, Dove Pink Body Wash and Dove Pink Deodorants and is available now in leading supermarkets from RRP $4.59.


ENDS

About the Dove Pink Star Walk
Last night marked the fifth annual Dove Pink Star Walk. The charity walk, hosted by leading beauty brand Dove, raises funds for The New Zealand Breast Cancer Foundation. Each year the event numbers grow, with last year’s event attracting almost 3,000 participants.

Over the past five years Dove, a Pink Ribbon Platinum Partner of The New Zealand Breast Cancer Foundation, has raised funds for the foundation through its annual Dove Pink Star Walk events and limited edition Dove Pink range sold through leading retailers.

Online entries to the event are available at www.dovepinkstarwalk.co.nz

About the Dove Pink Range

Leading beauty brand Dove is adding a touch of pink to some of their best loved products to support The New Zealand Breast Cancer Foundation (NZBCF). Alongside their existing ranges, Dove offers consumers the chance to purchase pretty pink versions of their famous 50 year old white beauty bar, body wash as well as the anti-perspirant roll-on and aerosol deodorant.

Dove Pink is available in supermarkets, pharmacies and variety stores nationwide.

  • Dove Pink Beauty Bar (2 pack RRP $4.89)
  • Dove Pink Body Wash (RRP $7.49)
  • Dove Pink Anti-Perspirant Roll-on Deodorant (RRP $4.59)
  • Dove Pink Anti-Perspirant Aerosol Deodorant (RRP $5.49)
  • *Please note these prices are listed at 12.5% GST



About The New Zealand Breast Cancer Foundation

The New Zealand Breast Cancer Foundation (NZBCF) is New Zealand’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community education and a breast cancer patient register.


For more information on the NZBCF go to www.nzbcf.org.nz