Winners announced for novel Sisters Ridge wine blog competition
Friday 3 December 2010, 6:28PM
By sisters ridge wines
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The winners of the innovative Sisters Ridge wine blog competition have just been announced! The two colourful Sisters Ridge bloggers are Carra Deed and Leah Evans.
These two happy winners will be given the opportunity to blog about their young lifestyle with the girls on the Sisters Ridge wine website for six months.
In November, vibrant new Sisters Ridge wine brand launched this fun competition for young women who are passionate about writing and want to get into blogging.
To select the winners, bloggers were invited to match themselves with one of two sisters’ character profiles and submit 250-word entries on one of two given topics:
My top 10 tips for squeezing the juice out of life, or My top 10 tips for a great girls’ night in. The blogs for four finalists were posted on the dynamic Sisters Ridge website www.sistersridge.co.nz and fans of Sisters Ridge were invited to vote for their choice as the voice of Sisters Ridge. Carra Deed and Leah Evans narrowly beat the other two finalists, Sarah Kennerley and Karoline Tuckey. “All the girls did a fantastic job of promoting their blogs, with a tight race right to the finish!” says marketing manager Cathy Hicks. You can read Carra’s blog My top 10 tips for squeezing the juice out of life on http://www.sistersridge.co.nz/ Leah’s My top 10 tips for a great girls’ night in are posted on http://www.sistersridge.co.nz/ Both of these young women will become the voices of the Sisters Ridge sisters for the next six months, posting their blogs on the lively Sisters Ridge website twice per month. “Sisters Ridge wines are about being part of those fun times with the girls. Through the voice of these two young women, we are celebrating that through an online medium” says Cathy. “It’s a new departure for a wine brand, to give their voice over to the consumer who buys and drinks their wines, but we’re excited by this opportunity to bring our colourful and vibrant wine brand to life in this unique way.” Carra and Leah’s first blogs will appear on the website on 13th December – launching a new must-read online for the girls! Find full details of this novel and unique competition on www.sistersridge.co.nz/blog/