Colenso BBDO has made Advertising Age’s ‘Agency A-List’ – it’s pick of the top advertising, digital, media, direct and PR agencies around the world.
The New York publication, one of the industry’s most broadly read, named the Auckland-based agency “international runner up agency of the year” a spot it shared with Mother (London) and TBWA Hunt Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category.
A-list agencies have to measure up on three key areas of performance including creativity, effectiveness and agency business performance. Judges singled out the agency’s haul of 10 Lions from Cannes, its revenue growth and major new business wins, won based on the strength of Colenso's own culture and its understanding of how to create great culture.
Managing director Nick Garrett says, “Even though we are a relatively small agency compared to most on the A-List, our aim has always been to compete with the top agencies in the world. To rub shoulders with the likes of Mother London and TBWA Hunt Lascaris is a real honour and a great testament to the quality of the work coming out of New Zealand and the ingenuity of the industry here. The AdAge judges are bloody tough so this is a pretty big deal for us and a great way to kick off the New Year.”
Yellow Chocolate also got a special mention as a game-changing campaign that saw over 100,00 chocolate bars sold in just four days as New Zealanders paid $2 each for a piece of direct communications that demonstrated with Yellow it is easy to get the job done.
See here for the full AdAge Agency A-List.