Rydges Wellington Voted Country's Best in Hospitality Marketing Taking Out National Award For Excellence
Rydges Wellington has scooped the Hospitality Association of New Zealand (HANZ) awards and been voted the country’s best in marketing, taking out the national award for excellence.
The 280 room Featherston Street hotel property clinched the prestigious award after being recognised as an industry leader in marketing and communications.
Rydges award winning submission showcased a fully integrated strategy based on tactics ranging from direct marketing to savvy social media examples that have collectively achieved brand awareness, online engagement and differentiated Rydges Wellington in the marketplace .
Since opening its doors in March this year, Rydges has quickly gained competitive market share and continued to dominate in the Capital with memorable campaigns such as ‘Wellington’s Newest Landmark Hotel’ and ‘Live Like a VIP’.
The hotel’s clever promotions have made a splash and caught the attention of many from engaged Facebook fans to primetime coverage by the state broadcaster (http://www.flickr.com/photos/rydgeswellington/5749078439/in/set-72157626659420513).
"We are delighted with this level of recognition," said Danelle Ayers, Director of Sales & Marketing Rydges Wellington. "This award validates our hotel marketing and our integrated strategic approach based on thorough research. It’s enabled us to get noticed and ultimately grow our business in an increasingly competitive environment."
Rydges Hotels and Resorts
Rydges is one of Australasia’s largest tourism operators in the Pacific, comprising 35% of Amalgamated Holdings Limited that is listed on the Australian Stock Exchange (“ASX”) with total assets of approximately AUD $1 Billion.
Established in 1988, the Australian and New Zealand owned company currently operates 7,528 mid scale and deluxe rooms in desirable CBD, regional and resort locations across Australasia, the Middle East and the United Kingdom.
The strategically located 280 room, Featherston Street property hotel is the first in the New Zealand Capital for the Australasian hotel and Resort Group.
Rydges Wellington boasts panoramic harbour views, overlooking Lambton Quay, the Beehive, Victoria University, Wellington Railway Station and is a stroll away from Westpac Stadium.
All standard and deluxe rooms are appointed with kitchenettes extending to full kitchens in all 19 suites. Leisure centre facilities include a 17metre lap pool, spa pool, sauna and exercise room.
Rydges Wellington completes the groups New Zealand network, with Rydges hotels already firmly established in Queenstown, Christchurch, Rotorua and Auckland.