Rediscover Rotorua brochure targets domestic visitors

It's all about rediscovering Rotorua.

Tailored to reach Rotorua’s key domestic markets, Destination Rotorua Marketing (DRM) is launching the Rediscover Rotorua brochure with discount vouchers and a number of bookable deals. The brochures are being distributed to letterboxes in Auckland, Waikato and Bay of Plenty regions.

DRM say the key objective is to encourage people to revisit Rotorua, to increase length of stay and to convert some current day visitors into over-night visitors by way of multi-pass attraction and accommodation deals, supported by messages around family holidays and short breaks.

An online component is running side-by-side with the promotion including a landing page on rotoruaNZ.com, online banner ads, and social media promotions to ensure Rotorua is well placed in the domestic travellers’ mindset for summer holidays.