After launching their highly successful range of men’s denim and streetwear last year, Knut Clothing is now in surf and skate shops throughout New Zealand, their online store reaching customers around the rest of the globe.

Their second range is ready to hit the shelves and this time it includes designs for the ladies and some cheeky t-shirts with a very clever purpose.

“When approaching women’s denim, we started with what we knew best. Men’s denim.” says KNUT head designer Matthias May.

The results of this way of thinking has created the super comfy KNAUGHTY boyfriend jeans – as well as a pair of women’s shorts made from a deconstructed guy’s denim shirt.

And if that isn’t interesting enough already, there are also the ingenious new Shady Tees and singlets for guys and girls. Each top comes equipped with a handy little slot to safely tuck your shades into at the end of a long summer’s day. Genius!

Knut.co.nz also offers free shipping for all online orders over $100.