5 out of 6 Web Users in New Zealand Visited a Sports Site in October
Leading the Globe in Category Reach

Rugbyworldcup.com Reaches Nearly Half a Million Hometown Visitors in
September

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,
today released a study on the top online Sports destinations in New Zealand
from the comScore Media Metrix service. The report found that 83.3 percent of
all online users in New Zealand visited a Sports site in October 2011, leading
the globe as the top market by category reach. STUFF - Sport led as the top
Sports destination in New Zealand with 895,000 visitors during the month,
followed by Yahoo! Sports and NZHerald Sports News.

"New Zealand is consistently among the top worldwide markets in Sports
category reach, and with hosting this year's Rugby World Cup it's not
surprising that the market saw the majority of its online population turn to
the web to keep up with the tournament," said Amy Weinberger, comScore vice
president for Australia and New Zealand. "We've continued to see the Internet
play an increasingly important role in sports tournaments across the globe,
including the Olympics, FIFA World Cup and Cricket World Cup, as fans turn to
the web for real-time updates, results and live-streaming."

5 in 6 Online Users in New Zealand Consume Sports Content

In October, 83.3 percent of online users age 15 and older in New Zealand
visited a site within the Sports category, leading the globe in market
penetration for the content category. Brazil ranked second with 80.3 percent of
its Internet audience visiting the Sports category, followed by South Korea
(74.7 percent reach), the United States (72.7 percent reach) and Ireland (72.0
percent reach).

New Zealand also saw females account for the largest share of visitors to
the Sports category compared to the rest of the globe, with women representing
47.5 percent of visitors to the category in October 2011.


Top Global Markets by Percent Reach of Unique Visitors Accessing
the Sports Category
October 2011
Total Audience - Age 15+ Home or Work Locations*
Source: comScore Media Metrix

                                                            % Reach of                                                                                                                               Sports Category

New Zealand                                             83.3%
Brazil                                                         80.3%
South Korea                                              74.7%
United States                                             72.7%
Ireland                                                       72.0%
Spain                                                         64.4%
United Kingdom                                         63.9%
Turkey                                                       62.5%
Argentina                                                   59.5%
Canada                                                      59.3%

*Excludes visitation from public computers such as Internet cafes or access
from mobile phones or PDAs.

STUFF - Sport Tops List as Most-Visited Sports Destination

In October, 2.3 million online users in New Zealand visited the Sports
category, averaging 34.3 minutes consuming sports content during the month.
STUFF - Sport led as the top destination in the category with 895,000 visitors,
followed by Yahoo! Sports with 594,000 visitors and NZHerald Sports news with
452,000 visitors. Among the top 10 largest sports destinations, visitors
averaged the most time on ESPN at 35.3 minutes per visitor and BBC Sport at
26.7 minutes per visitor.

 Top 10 Sites in the Sports Category by Total Unique Visitors (000)
October 2011
Total Audience - Age 15+ Home or Work Locations*
Source: comScore Media Metrix

                                                    Total Unique                                   Average Minutes                                                                  Average                                           per Visitor                                                                          (000)                   % Reach

Total Internet :
Total Audience                                2,805                       100.0%              1,364.5
Sports                                              2,337                         83.3%                   34.3
STUFF - Sport                                    895                         31.9%                   19.6
Yahoo! Sports                                    594                         21.2%                   15.0
NZHerald Sports News                        452                         16.1%                     8.5
Rugbyworldcup.com                           340                          12.1%                  11.1
MSN Sports International                    218                            7.8%                  11.7
ESPN                                                  210                            7.5%                  35.3
BBC Sport                                          144                             5.1%                  26.7
Guardian Sport                                  115                             4.1%                    7.2
ALLBLACKS.com                               115                             4.1%                    9.3
FOXSports.com on MSN                      72                             2.6%                    8.9

*Excludes visitation from public computers such as Internet cafes or access
from mobile phones or PDAs.

Rugbyworldcup.com ranked as the #4 largest Sports site with 340,000
visitors in October. Further analysis of Rugbyworldcup.com showed that site
traffic peaked in September with 456,000 visitors in New Zealand, or 16.3
percent of the total online population. Engagement also peaked in September
with visitors averaging 15.2 minutes on the site during the month.


Rugbyworldcup.com Visitation and Engagement in New Zealand
October 2011
Total New Zealand - Age 15+ Home or Work Locations*
Source: comScore Media Metrix
                                                 Aug-2011          Sep-2011           Oct-2011
Total Unique Visitors (000)          141                     456                    340
% Reach                                     5.1%                   16.3%                12.1%
Average Minutes per Visitor         8.1                     15.2                   11.1

*Excludes visitation from public computers such as Internet cafes or access
from mobile phones or PDAs.

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