|Not a member? Sign up now!|
Westpac NZ’s Media Relations Team won the prestigious Gold Award for Campaign of the Year at the 2011 Asia-Pacific PR Awards announced in Hong Kong, Friday.
Competing against 320 entries from agencies and corporates across Australia, Asia, the Sub Continent and Pacific Rim, the team was short-listed as finalists in two categories - Corporate Social Responsibility and Best Use of Digital.
The ‘Richie McCaw Chopper Challenge’, which raised awareness for the annual Westpac Chopper Appeal, won the Corporate Social Responsibility category and was the overall supreme award winner for 2011 Campaign of the Year.
Westpac New Zealand Director of Corporate Affairs Sue Foley says Westpac New Zealand was the only kiwi organisation to be short-listed.
“Westpac’s media team made up of Chris Mirams, Haley Lynch and Luke Parker, were up against some of the largest PR agencies in the world and yet they put this all together in house, with good old fashioned kiwi ‘can-do’ attitude.”
Ms Foley says judges noted Westpac New Zealand was a clear winner in all aspects, from the campaign idea to coverage contributing to the record setting amount raised rescue helicopters in New Zealand last year.
A full list of winners can be found here: http://www.prawardsasia.com/winner/2011