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Tauranga residents had the chance to give their mothers a special personalised gift on Mother’s Day with the help of Bay of Plenty Polytechnic’s Sub FM crew at Bethlehem Town Centre.
Local radio station MORE FM teamed up with the popular student radio SUB FM and offered people the chance to record their own personal video or radio advertisement to their mothers for Mother’s Day – and hundreds took up their offer.
The Polytechnic students set up store in the Bethlehem Town Centre and over a two week period provided a number of ways people could tell their mum how much she meant to them – from free postcards to recording a video to either privately email or to share with the world on YouTube. Also on offer was the chance to prepare audio messages which the More FM crew used on air and a giant wall where people were encouraged to share their messages.
"It was a really positive campaign for Bethlehem Town Centre and the Sub FM team worked really hard to develop ways to engage the public and enhance the promotion," said Lynley Hancox, Bethlehem Town Centre Marketing Manager.
Radio student Amy Hayward leapt at the chance to be part of the team and despite initially being nervous, loved the whole event.
“It was great to meet so many new people – and they were all excited about sharing their love of their mum. The local shop keepers provided heaps of giveaways and it was a real party atmosphere.”
Other Bay of Plenty Polytechnic students helping out included Amber, Charity, Cheyane, Dylan, Ethan, Jess, Joe and Sheldon – all of whom gave their time freely over the two weeks to ensure the shop was manned every day from 10am – 4pm.