Quitline has launched a new Facebook page www.facebook.com/quitlinenz to coincide with this year’s World Smokefree Day (Thursday 31 May). The page aims to connect and support people who are quitting smoking. It also incorporates Quitline’s online support tools including: a blog, a text messaging service, access to patches, gum and lozenges, a quitting calculator and an online quitting plan. Research has shown that people who use these tools are five times more likely to successfully quit smoking than those who quit without any professional help.
The theme of the Facebook page is closely linked to Quitline’s latest “New You’ advertising campaign which features real people who have successfully given up smoking using Quitline’s services. The peoples’ real stories are shared through video interviews.
Quitline’s Director of Strategy and Communications Bruce Bassett says: “With our active blogging community of over 5,000 people, we are already very engaged in the social media space. Through the blogs we have seen how powerful peer support can be in helping people to give up smoking. This Facebook page is an extension of this support and another way of reaching out to people seeking help to quit.”