Colenso BBDO and Aim Proximity have appointed Maggie Christie to the role of "Director of Integration" across both Colenso BBDO and Aim Proximity at 100 College Hill. Her primary responsibility will be ensuring that Colenso BBDO/Aim Proximity continue to provide the highest level of integrated communications for their clients.
Maggie will also be responsible for managing and building the direct marketing (direct, CRM, data) resources including overall responsibility for Aim Proximity only clients. Earlier this year, Colenso BBDO was recognised as the number one direct agency in the world by The Big Won Report 2012; therefore, appointing such a well-known and well-respected direct professional will only further strengthen the team at Colenso BBDO/Proximity.
Maggie brings a wealth of experience to her new role. She has worked on both the client and agency side of the business in Europe, North America and New Zealand. Her experience spans financial services (Lloyds Insurance, UDC Finance), telecommunications (Telecom and Vodafone), utilities (Contact Energy), loyalty programmes (Loyalty New Zealand - Fly Buys) and many other industries (Yellow, SkyCity, etc.). There is not another direct professional in New Zealand with experience as vast and comprehensive as Maggie Christie.
Jim Moser, Clemenger Group New Zealand CEO, commented: "Maggie is a perfect fit for Colenso and Proximity. She is highly experienced, extremely knowledgeable in all aspects of direct and a strong believer in and supporter of the highly integrated model of Colenso BBDO and Aim Proximity. She will be an excellent cultural fit for our staff and our clients. We're thrilled to have her join the team."
Maggie Christie said, "It's an exciting opportunity! With technology changing the way we communicate we need to refine what we are able to provide, not only for our clients but also for their customers. This role ensures we link multiple channels together and maximise our marketing efforts, which will equal greater results!"
Finally, Nick Garrett said, "Maggie is awesome and has already made a big difference internally and externally in the two months she has been with us and I love working with her. If success is defined by finding an unfair percentage of the talented and nice people then Maggie's addition to the team puts us in good stead."
Maggie began her new role at Colenso BBDO and Aim Proximity in late-March 2012.