Cool is the new hot

Cool Charm is thrilled to announce an exciting new collaboration with Zoe Fleury, otherwise known as electropop star Zowie.

Zowie will appear in a breathtaking new TV ad that will debut this Sunday, September 23 at 4.40pm on FOUR. The ad will feature her hit single Smash It from her album Love Demolition. Zowie will also appear in a series of striking print ads and become an ambassador of the brand going forward.

Zowie is the perfect choice as the new face of Cool Charm – she’s stylish and polished but knows how to have fun. As well as this, Cool Charm likes to support New Zealand artists.

Zowie is excited about the partnership: “Being a performer, it’s so important to have an effective product I can trust to help me keep my cool when things get hot! Being so active on stage, and doing meet-and-greets afterwards, I need to feel fresh. I’m so excited to be working with such an iconic Kiwi brand,” she says.

Cool Charm’s roll-on antiperspirant deodorants Floral Fresh and Spa Fresh offer active protection with a new 3-in-1 formula, giving 48-hour long-lasting protection, natural moisturisers and a light fresh fragrance. They perform when you need it most to help you keep your cool.

The Cool Charm range is available from Supermarkets and The Warehouse nationwide.

TVC: http://www.99.co.nz/coolcharm/

Facebook: www.facebook.com/coolcharm.co.nz